LLBean,Inc

Multiple Choice

L.L.Bean,Inc.has been reducing the number of catalogues it sends out over the past several years while increasing its sales and profits.L.L.Bean now uses a number of criteria to establish a model showing which catalogues buyers purchased from and to judge their likelihood of buying from a catalogue that they have never purchased from.
-Refer to L.L.Bean,Inc.L.L.Bean now uses a number of criteria about buyers and prospects to judge their likelihood of buying from a particular catalogue.What does it use to do this?

A) lifetime analysis
B) cross-selling
C) recency-frequency-monetary analysis
D) predictive modelling