Leupold & Stevens,Inc

Multiple Choice

Leupold & Stevens,Inc.makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before.The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States.(All similar scopes are priced much higher. ) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

A) status quo pricing
B) penetration pricing
C) cost sharing
D) price skimming