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In a Catalogue Targeted to People Who Like to Bake,customers

Question 129

Multiple Choice

In a catalogue targeted to people who like to bake,customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50.What is this an example of?


A) status quo pricing
B) penetration pricing
C) psychological pricing
D) price bundling

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