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    Marketing Study Set 12
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    Exam 17: Setting the Right Price
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    Which of the Following Is an Attempt by the Marketing
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Which of the Following Is an Attempt by the Marketing

Question 163

Question 163

Multiple Choice

Which of the following is an attempt by the marketing manager to induce store patronage through selling a product near cost or even below cost?


A) leader pricing
B) price skimming
C) odd-even pricing
D) price lowballing

Correct Answer:

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