Multiple Choice
Until the mid-1990s,MGP Ingredients,Inc.sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches.What would these low-carb proteins and starches be an example of?
A) an addition to an existing product line
B) a revision to existing products
C) a repositioning strategy
D) a new product line
Correct Answer:

Verified
Correct Answer:
Verified
Q31: Franco likes to be "cutting edge" with
Q33: After years of development and testing,Jabra Corporation
Q34: When friends of Brian Richardson went to
Q35: Canesta has developed a virtual keyboard out
Q37: What takes new technologies and attempts to
Q38: For years many people perceived it as
Q39: In the adopter categories,the final 16 percent
Q40: A European dairy,which is famous for its
Q41: During which stage of the new-product development
Q87: Describe how a multinational corporation can most