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Zippysnacks Has Come Up with a New Potential Product,chocolate-Covered Jalapeno

Question 12

Multiple Choice

Zippysnacks has come up with a new potential product,chocolate-covered jalapeno peppers,and is now asking potential customers,"Would you buy this snack?" Zippysnacks is asking this question of potential customers in which of the following?


A) prototype screening
B) concept testing
C) market testing
D) the product development stage

Correct Answer:

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