Multiple Choice
Sara Lee,the maker of Ball Park sausages,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.What is Sara Lee using?
A) profitability analysis
B) test marketing
C) market development analysis
D) discontinuous innovation
Correct Answer:
Verified
Correct Answer:
Verified
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