What Can the Marketers of Consumer Products Expect to Find

Multiple Choice

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

A) Changes in a product can change its life cycle.
B) The theory helps to predict how long a firm will stay in each stage.
C) The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products.
D) All products except those considered faddish go through every stage.