Multiple Choice
Market researchers have determined nine categories of lifestyles for computer users.
-Refer to Lifestyle Categories.One of the categories is described as "Mouse Potatoes," who like the Internet for entertainment and can't wait to buy the latest in "technoentertainment." In terms of the diffusion process,"Mouse Potatoes" would be classified as which of the following?
A) innovators
B) late majority
C) early majority
D) late adopters
Correct Answer:

Verified
Correct Answer:
Verified
Q37: Profits typically reach their peak during the
Q63: As the marketing vice president for Vizard
Q115: Mosaic Labs has developed a chemical compound
Q116: Razor scooters gained instant popularity because walkers
Q117: After years of development and testing,Jabra Corporation
Q120: When Forrest Event Marketing,Inc.started searching for new
Q121: In the early 1900s,a new product was
Q122: What three ways can test marketing cause
Q123: A company that manufactures mantels,stairways,doors,windows,and other architectural
Q142: After successful business analysis of a new