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    Marketing Study Set 12
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    Exam 8: Product Concepts
  5. Question
    Which of the Following Is Everything,both Favourable and Unfavourable,that a Person
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Which of the Following Is Everything,both Favourable and Unfavourable,that a Person

Question 12

Question 12

Multiple Choice

Which of the following is everything,both favourable and unfavourable,that a person receives in an exchange?


A) product
B) brand equity
C) transaction
D) quality

Correct Answer:

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