Multiple Choice
The liquor industry is attempting to revive the stagnant spirits industry by introducing low-alcohol cocktails such as Jack Daniel's Country Cocktails,Smirnoff Quenchers,and Southern Comfort Cocktails.What is the strategy behind these new product introductions?
A) product item contractions
B) product portfolio width adjustments
C) portfolio breadth expansions
D) product line extensions
Correct Answer:
Verified
Correct Answer:
Verified
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