Multiple Choice
Coca-Cola is the best known brand name in the world.The name has a high perceived quality and high brand loyalty among soft drink users.The company has developed the brand name for over 100 years.Which of the following does Coca-Cola have?
A) a valuable brand quality standard
B) a valuable brand loyalty hierarchy
C) a valuable evoked set
D) a valuable brand equity
Correct Answer:
Verified
Correct Answer:
Verified
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