Multiple Choice
A Toronto diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewellers' aggressive price discounting.What is this move meant to do?
A) create a catchy phrase to promote diamonds
B) combat the quality appeal of generic products
C) combat low-cost production of generic brands
D) build product identity and customer loyalty
Correct Answer:
Verified
Correct Answer:
Verified
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