Multiple Choice
One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December) ,the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.What type of consumer product is the Claxton fruitcake for people who believe it to be an integral part of a merry Christmas?
A) a shopping product
B) a specialty product
C) an unsought product
D) a component material
Correct Answer:

Verified
Correct Answer:
Verified
Q110: Compared to the other classifications of consumer
Q111: Which of the following is an important
Q112: The most expensive refrigerator in the world
Q113: You have to convince your boss that
Q115: What does the convenience product marketing strategy
Q116: Genette's daughter often suffers from earaches and
Q117: According to the text,which of the following
Q118: In the long run,regardless of the effort
Q119: When deciding on distribution plans for specialty
Q151: YKK is the world's largest manufacturer of