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One Common Christmas Tradition in Many Households Is the Claxton

Question 93

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One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December) ,the bakery uses a tracker-trailer load of raisins daily.The suggested retail price of a one-pound Claxton fruitcake is $3.69.
-Refer to Claxton Fruitcakes.The fruitcake baker that packages its cakes in metal cans is most likely using its packaging to do what?


A) contain and protect the cakes during shipment
B) deal with problems commonly found in the decline stage of the product life cycle
C) reposition the product
D) create an environmental appeal

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