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Most People Recognize Butterball as a Brand of Turkey

Question 27

Multiple Choice

Most people recognize Butterball as a brand of turkey.
-Refer to Butterball,Butterball brand is also found on fresh turkey breast cuts,turkey sausages,ground turkey,cold cuts,fresh marinated bone-in,boneless and whole chicken,frozen chicken products,and Butterball stuffing and gravy mixes.What does Butterball use?


A) generic branding
B) family branding
C) dealer branding
D) brand grouping

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