Every Six Months or So,some Manufacturer Introduces a Fancy New

Multiple Choice

Every six months or so,some manufacturer introduces a fancy new shape or colour for the boxes that house the hardware to run PCs.These companies contend that beige is boring,and that people are ready for "something fun." These manufacturers ignore the fact that Canadians like their technology in plain wrappers-look at how few coloured cell phones you see.These bright colours and odd shapes have failed because the market segment to which they are targeted lacks which of the following?

A) substantiality
B) accessibility
C) responsiveness
D) identifiability and measurability