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    Exam 6: Segmenting and Targeting Markets
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    Which Segmentation Is Based on Personality,motives,and Lifestyle
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Which Segmentation Is Based on Personality,motives,and Lifestyle

Question 102

Question 102

Multiple Choice

Which segmentation is based on personality,motives,and lifestyle?


A) Demographic
B) Psychographic
C) family life cycle
D) character

Correct Answer:

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