Multiple Choice
Tower Fasteners developed a commanding position in the fastener industry by carrying in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT which one?
A) company size
B) psychographic variables
C) geographic location
D) the method the company uses to make purchases
Correct Answer:
Verified
Correct Answer:
Verified
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