When Planning a Funeral,the Most Expensive Item Typically Is the Casket.Funeral

Multiple Choice

When planning a funeral,the most expensive item typically is the casket.Funeral homes commonly show customers only three caskets,with people almost invariably choosing the middle-priced one,which tend to cost around $2,200.Many funeral directors describe the lowest-priced model as the "welfare" casket although it is just as serviceable as the more expensive ones.
-Refer to Funeral Caskets.What should a retail casket outlet that wishes to offer customer value do?

A) provide customers with only a few choices and a minimum of information on what services and caskets are available
B) use aggressive marketing techniques to sell pre-burial plans
C) tell customers that funeral homes like having competition
D) charge $300 for a pine casket instead of the inflated price of $1,000 charged by many funeral homes