Imagine That You Have Developed a New Pheromone That Induces

Multiple Choice

Imagine that you have developed a new pheromone that induces male subjects to approach females. You create a perfume laced with this pheromone, name it Passion, and then begin your marketing plan. Which of the following actions would you take as you introduce your pheromone-laced perfume to the market?

A) You would introduce your new product in early February.
B) You would advertise this perfume in men's magazines.
C) You would not hand out free samples during the cold and flu season.
D) Your advertising would suggest that Passion leads to passion.
E) You would advertise in hockey and hunting magazines.