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Heavy Reliance on Branding Enables McDonald's to Position Itself as a Reliable

Question 27

Multiple Choice

Heavy reliance on branding enables McDonald's to position itself as a reliable, high-quality provider of low-cost fast food. If McDonald's achieves a(n) ________ position, it will be able to command higher prices than its competitors.


A) diverse
B) focused
C) integrated
D) independent

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