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    Strategic Management Study Set 4
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    Exam 4: Exploring the External Environment: Macro Industry and Dynamics
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    If Companies Are Promoting Consistent Images and Brands, There Is
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If Companies Are Promoting Consistent Images and Brands, There Is

Question 142

Question 142

True/False

If companies are promoting consistent images and brands, there is pressure to globalize in order to realize tremendous economies of scale in their global advertising dollars.

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