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Coke and PepsiCo Have Increased Market Share by About 11

Question 61

Multiple Choice

Coke and PepsiCo have increased market share by about 11% since the mid-1960s. Much of this profitability can be explained by all except ________.


A) exclusive sources of ingredients
B) entry barriers created by large market shares
C) tremendous brand equity
D) ownership or control of regional bottlers

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