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    Strategic Management Study Set 5
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    Exam 5: Strategies in Action
  5. Question
    Adding New, Unrelated Products or Services for Present Customers Is
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Adding New, Unrelated Products or Services for Present Customers Is

Question 19

Question 19

Multiple Choice

Adding new, unrelated products or services for present customers is called


A) forward integration.
B) related diversification.
C) backward integration.
D) conglomerate diversification.
E) unrelated diversification

Correct Answer:

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