Josh Is Giving a Presentation to His Employees About the New

Multiple Choice

Josh is giving a presentation to his employees about the new bonus program for those who meet the quarterly sales goal. His employees care very much about the program, but they are having difficulty making a decision about whether to support it because of some of its vague requirements. Which of the following persuasive strategies should Josh use to help his employees make a decision about supporting the program?

A) Build personal credibility with the audience.
B) Strengthen the audience's resistance to counterpersuasion.
C) Acknowledge their concerns and present new information to alleviate those concerns.
D) Give the audience a reason to care about the issue.
E) Provide the audience with information.