While Sony and Microsoft Focused on the Graphics and Raw

Multiple Choice

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.

A) straddling
B) customer engagement
C) Blue Ocean
D) mass customization
E) convergence