What Advantage Does Amazon Get by Creating Its Own Branded

Multiple Choice

What advantage does Amazon get by creating its own branded products?

A) Allows the firm to cut out some of the costs that would otherwise go to a branded supplier.
B) Gives Amazon even more negotiating leverage with suppliers.
C) Allows Amazon products revealed on site and in the firm's product search results to eliminate costly advertising and other awareness-building spending that many rival products invest in.
D) Reduces reliance on well-known suppliers that otherwise sell commodity products.
E) All of the above