The Long Tail Is a Phenomenon Whereby Firms Can Make

Multiple Choice

The long tail is a phenomenon whereby firms can make money by:

A) selling the same product at different prices with only minor tweaks in their design.
B) leveraging customers to promote their products or services.
C) reselling multiple versions of a single product under different brand names.
D) offering a selection of products or services vastly greater than conventional retailers.
E) sell the same product to virtually every customer the Internet can reach.