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CPM Refers To

Question 52

Multiple Choice

CPM refers to:


A) each instance of an advertisement being viewed by a user.
B) cost per thousand impressions.
C) a concept where advertisers do not pay unless someone clicks on their ad.
D) the maximum amounts of money advertisers are willing to pay for each click on their ads.
E) the number of users who clicked an ad divided by the number of times the ad was delivered.

Correct Answer:

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