In the 5W Model of Customer Analysis, What Is the Primary

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "What" question?

A) Assessing how customers consume and dispose of products.
B) Determining the relevant characteristics that define markets.
C) Assessing how purchases vary across different distribution outlets.
D) Identifying the basic need-satisfying benefits provided by the firm's products.
E) Identifying the situational influences that affect the customer buying process.