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    Marketing Strategy Study Set 2
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    Exam 5: Customers, Segmentation, and Target Marketing
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    Which of the Following IS NOT a Typical Basis Used
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Which of the Following IS NOT a Typical Basis Used

Question 24

Question 24

Multiple Choice

Which of the following IS NOT a typical basis used to segment business markets?


A) type of organization
B) organizational characteristics
C) benefits sought
D) organizational culture
E) relationship intensity

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