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    Exam 10: Developing and Maintaining Long-Term Customer Relationships
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    In the Purchase of a Product
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In the Purchase of a Product

Question 20

Question 20

Multiple Choice

In the purchase of a product. time. effort. risk. and opportunity costs are all examples of:


A) nonmonetary costs.
B) soft costs.
C) intangible costs.
D) experiential costs.
E) monetary costs.

Correct Answer:

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