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    Global Marketing
  4. Exam
    Exam 9: Global Product Services
  5. Question
    Unlike Multi-Domestic and Mass Customization Product Strategies a Global Product
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Unlike Multi-Domestic and Mass Customization Product Strategies a Global Product

Question 13

Question 13

True/False

Unlike multi-domestic and mass customization product strategies a global product strategy assumes that the firm is targeting homogeneous customer segments.

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