Suppose a Magazine Advertisement Features an Attractive, Well-Liked Actress Who

Multiple Choice

Suppose a magazine advertisement features an attractive, well-liked actress who endorses a Ford Escort as a stylish car. After seeing the advertisement, Elliott has a positive feeling about Ford Escort because he associates it with the attractive actress. In this example, the effect of the commercial BEST illustrates _____ conditioning, and the Ford Escort is an example of _____.

A) classical; CS (conditioned stimulus)
B) classical; UCS (unconditioned stimulus)
C) operant; CS (conditioned stimulus)
D) operant; UCS (unconditioned stimulus)