Multiple Choice
Use an emotional appeal when the
A) product is expensive; long-lasting; or important to health, security, and financial success.
B) product is inexpensive, short-lived, or nonessential.
C) reader is comparing similar products from other companies.
D) readers have a college education.
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Which of the following most effectively illustrates
Q40: Sarah is writing a memo to her
Q41: When a manager writes a persuasive memo
Q42: The best way to begin a persuasive
Q43: Only those in sales and marketing can
Q45: Because managers are less resistant to change
Q46: Jonathan is writing a persuasive claim letter
Q47: In a letter asking a local business
Q49: Aaron is writing a persuasive request to
Q52: Learning to compose effective sales and marketing