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    Exam 15: Retailing, Direct Marketing and Wholesaling
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    What Type of Retailing Began with Montgomery Ward in the Late
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What Type of Retailing Began with Montgomery Ward in the Late

Question 146

Question 146

Multiple Choice

What type of retailing began with Montgomery Ward in the late 1800s?


A) Catalog marketing
B) Department stores
C) Direct selling
D) Discount retailing
E) Franchising

Correct Answer:

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