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    Exam 13: Strategic Management of Branding and Packaging
  5. Question
    A Customer Who Really Wants to Buy a Certain Brand
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A Customer Who Really Wants to Buy a Certain Brand

Question 20

Question 20

Multiple Choice

A customer who really wants to buy a certain brand but will settle for others if her first choice is unavailable displays brand


A) recognition.
B) acceptance.
C) preference.
D) insistence.
E) acknowledgement.

Correct Answer:

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