A Group of Managers Has Been Assigned the Task of Developing

Multiple Choice

A group of managers has been assigned the task of developing a new product,has listed several good ideas,and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources.The managers are at what stage of the new-product development process?

A) Business analysis
B) Product testing
C) Idea generation
D) Commercialization
E) Screening