Multiple Choice
Use the following to answer the questions.
Megabus is a new line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 10.2.Casey is searching the website of Megabus.com for the schedule and fares of a trip between Buffalo,NY and New York City.Case is most likely in which of the following stages of the product adoption process?
A) adoption
B) trial
C) evaluation
D) interest
E) awareness
Correct Answer:

Verified
Correct Answer:
Verified
Q51: Business products are<br>A) purchased for personal consumption.<br>B)
Q84: Laggards are the last to adopt a
Q90: Following a consistent customer-focused plan does not
Q98: New products seldom generate enough sales to
Q110: Per-unit gross margins on convenience products are
Q121: A product mix is the composite or
Q133: Convenience products are<br>A) relatively inexpensive, frequently purchased
Q174: An ad that stresses "Get the real
Q190: The two major product categories are business
Q243: Product mix refers to a related group