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Volkswagen Markets Its Routan to Large Families, Its R32 Race

Question 175

Multiple Choice

Volkswagen markets its Routan to large families, its R32 race car to men, and its Jetta to young singles. What targeting approach is Volkswagen using?


A) Concentrated
B) Strategic
C) Differentiated
D) Undifferentiated
E) Multisegmented

Correct Answer:

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