Multiple Choice
Product positioning refers to
A) the area in retail stores in which the manufacturer strives to position its products.
B) product price but not to product image.
C) product image but not to product price.
D) the decisions and activities intended to create and maintain a certain concept of the firm's product in customers' minds.
E) the length of time a product has survived in the market.
Correct Answer:
Verified
Correct Answer:
Verified
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