Multiple Choice
Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 5.1.What method should Lil' Angels use to forecast sales in new regions?
A) Sales force survey
B) Time series analysis
C) Correlation method
D) Market test
E) Regression analysis
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Why would a company use the undifferentiated
Q15: Lifestyle analysis focuses on people's activities, interests,
Q29: Company sales forecasts are least likely to
Q54: Compare and contrast the concentrated and differentiated
Q132: A differentiated targeting strategy is when the
Q169: Why is it important for marketers to
Q170: The sales forecasting method that consists of
Q175: Volkswagen markets its Routan to large families,
Q199: Segmentation variables are characteristics of individuals, groups,
Q207: The two general approaches to measuring company