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    Exam 2: Developing and Implementing Marketing Strategies
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    A Competitive Advantage That Cannot Be Readily Copied by the Competition
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A Competitive Advantage That Cannot Be Readily Copied by the Competition

Question 164

Question 164

Multiple Choice

A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.


A) controllable
B) sustainable
C) noncopyable
D) effective
E) implementable

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