Borders Books Uses Technology to Help Them Identify Specific Customers,establish

Multiple Choice

Borders Books uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.Borders Books is using the ____ approach.

A) target market positioning
B) SWOT analysis
C) customer relationship management
D) total quality management
E) internal marketing