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  2. Topic
    Business
  3. Study Set
    Marketing International
  4. Exam
    Exam 2: Developing and Implementing Marketing Strategies
  5. Question
    Customer Relationship Management Systems Cannot Be Effective Unless They Are
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Customer Relationship Management Systems Cannot Be Effective Unless They Are

Question 3

Question 3

Multiple Choice

Customer relationship management systems cannot be effective unless they are developed as


A) market-share building tools.
B) profit-boosting tools.
C) selling tools.
D) cost-reduction tools.
E) relationship-building tools.

Correct Answer:

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