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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
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    An Appliance Manufacturer That Sells to Large Retail Stores,wholesalers,and Institutions
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An Appliance Manufacturer That Sells to Large Retail Stores,wholesalers,and Institutions

Question 144

Question 144

Multiple Choice

An appliance manufacturer that sells to large retail stores,wholesalers,and institutions would probably organize its marketing unit on the basis of


A) subregions.
B) national divisions.
C) types of customers.
D) functions.
E) products.

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