Which of the Following Methods to Developing a CSR Agenda

Multiple Choice

Which of the following methods to developing a CSR agenda would most likely have a successful outcome?

A) A company's marketing team invents a creative slogan to emphasize the company's interest in and general support of "green" initiatives.
B) The board of directors decides to offer 1% of after tax profits to an orphanage in Africa.
C) The company's primary supplier reduces packaging by 10% and tells customers by printing this fact on the labels.
D) The employees hold a company-wide meeting and brainstorming session,devise an internal and external waste reduction plan and a program to measure their results.
E) The company executives hire a "green consultant" to come and evaluate the company's impact and suggest a plan for improvement.