The Steps in Customer Oriented Pricing Are Beneficial in That

Multiple Choice

The steps in customer oriented pricing are beneficial in that they:

A) help distinguish between "carriage trade" and "bargain basement" customers
B) serve as a decision-making framework for pricing in the high-tech environment
C) allow the marketer to make a quick and easy pricing decision
D) provide the marketer with a greater understanding of the customer's cost limitation
E) ensure profitability based on cost versus price