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    Marketing of High Technology
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    Exam 4: Market Orientation and Cross-Functional Marketing-Rd Interaction
  5. Question
    Greater R&D-Marketing Integration in Technical Activities Is Required for
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Greater R&D-Marketing Integration in Technical Activities Is Required for

Question 12

Question 12

Multiple Choice

Greater R&D-marketing integration in technical activities is required for


A) breakthrough innovations.
B) incremental innovations.
C) technology-oriented firms.
D) market-oriented firms.
E) all of the above

Correct Answer:

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